Google Gets More Attention...

Wanted to make sure that everyone read last week's post by Gary on MediaPost's Performance Insider.  Here is an excerpt:

....To get out ahead of the Google juggernaut — or to enhance the performance-based ads you’re already running — here are six steps to getting the most out of a cost-per-action program:

1. Demand accountability now from your marketing spending — even your traditional media advertising.
2. Define marketing victory and focus all your media to working toward this goal. Is it immediate sales? Building relationships with target consumers? Educating consumers? Growing ROI?

Read more at:

Media Post Performance Insider Blog
Posted April 5th, 2007 by Gary Kreissman