About Me

About "The ProspeKtor"

Gary Kreissman, Co-founder, President and primary author of The ProspeKtor (yes, "K" is for Kreissman!).

Mr. Kreissman has over 20 years experience in marketing and sales management, business development and general management, with particular expertise in direct marketing, financial marketing and interactive media. Prior to Precision Prospects, Mr. Kreissman founded Marketing ROI, which built new revenue streams for financial and media companies. Previously, he was SVP of Lipper Inc., the leading mutual fund information provider, where he managed the New York office, created a profitable data feed business and was instrumental in the sale of Lipper to Reuters.

Earlier, Mr. Kreissman was President of ActDirect, the first database-driven couponing company. He has also held senior positions at ValPak, Remy Martin Amerique and Ogilvy & Mather. He serves on the advisory boards of IDayo Inc. and Empire Media. Gary holds an MBA from Harvard Business School and a BA from University of Michigan.

About Our Company

Precision Prospects, Inc. has been a leader in online marketing since 2003. The firm's online marketing services, technologies, and extensive advertising and entrepreneurial experience ensure delivery of qualified prospective customers to a diverse high-end clientele. Precision Prospects is headquartered in New York City.